- Corporate Social Responsibility & Social Research
Working on this type of research we are, with each step, fulfilling our personal and company’s vision as researchers: to give back to the community in which we operate. This is indeed very close to our hearts.
With several years experience working with wonderful CSR clients, and as CSR Global monitor licensees for the region, we can claim to be one of the most experienced agencies in this field. We have conducted CSR work in many countries including KSA, Yemen, Kuwait, Jordan and UAE.
- Youth Studies
As a ‘young at heart’ agency, and working in a region that gets younger by the second, working with youth is another area where collectively our experience is unparalleled. Our extensive studies for the likes of Pepsi-Cola and other youth brands and with a published researcher (Esomar Youth Conference) on our team, we bet we can keep you young at heart too!
- New Product Innovation
Our unique workshop techniques and creativity sessions have over the years worked very well to generate truly unique ideas to help our clients keep their momentum towards continuous innovation of their brands and products. We design, moderate / facilitate all day brainstorming sessions that feed directly into creative/product briefs.
- Brand Equity
Brand equity research requires some pretty imaginative research techniques in order to really get ‘the juice’ from our consumers. Over the years, Siraj researchers have learned what works best and in many cases have redesigned traditional projective techniques into ones that actually work with our consumers. Not everyone is the same, and what works in London does not necessarily work in Arabia. As a matter of fact, what works with Bahrainis may not work with Omanis!
