Siraj SBO » The People

Lina Nahhas (founding partner)

Arab Canadian - Fluent in Arabic & English - working French, Spanish & Italian
B.A. in International Relations, University of British Columbia (Canada)
1993 start of Market research career, all in the capacity of Research Executive, involved in projects throughout Arabia, the Levant and North Africa
1993-1995: MERAC (now TNS/NFO) UAE - Qualitative Research Executive
1995-1997: ACNielsen UAE - Qualitative Research Manager
1997-1999: Independent qualitative research consultant
1999-2005: Co-founder and Managing partner of Siraj Marketing Research & Consultancy; Head of Qualitative division
October 2005: Head of CSR, Government and Social Research
Some of the many clients serviced: Unilever Arabia, Pepsi Cola International, Masterfoods (EFFEMEX), Parmobel L’oreal, B.A.T., Johnson & Johnson, Nestle, BP Middle East as well as most leading advertising agencies in the UAE

Nassim Ghrayeb (founding partner)

Lebanese Canadian - Fluent in Arabic and English
B.A. in Business Administration Cyprus College, Nicosia, Cyprus.
1992 start of Market research career, all in the capacity of Research Executive, involved in projects throughout Arabia, the Levant and North Africa
1992-1997: ACNielsen UAE as research manager on key accounts
1997-1999: Strategic Planning manager Lowe Middle East
1999-2001: Co-founder and Partner in Siraj with Lina Nahhas
2001-2005: Re-located to Toronto, Canada – Vice president ad testing at IPSOS ASI
October 2005: Returned to Siraj as Managing Partner and head of quantitative division, add+impact and online research

Iman Annab (associate partner)

Arab British - Fluent in Arabic, English and Italian - working French
B.A. Honours in Graphic Design, the London College of Printing, the London Institute
1998 start of Market research career, all in the capacity of Research Executive, involved in projects throughout Arabia, the Levant and North Africa
1998-2003: AC Nielsen UAE - Qualitative Research Manager
2003-2004:CNBC Arabiya business news channel as Research Manager
April 2004: Joined Siraj team as Project manager
October 2005: Associate partner at Siraj and head of Qualitative division
Some of the major clients serviced regionally: Pepsi, GlaxoSmithKline, MasterFoods, Unilever, Jotun, as well as major advertising agencies

Anton Marinov

Bulgarian - Fluent Bulgarian and English
MA in English Philology (British and American Studies) - specialization in Semiotics
1995 start of Market research career experience in both Qualitative, Quantitative and International research
1995-1998: Research executive MBMD Bulgaria - press-officer to ESOMAR
1998-2005: REACH MASS, UAE, as Senior Research Executive
May 2005: Joined Siraj team as project manager
Some of the major clients serviced regionally: P&G, General Motors, Nissan, MasterFoods, Riyad Bank, Al Safi Danone, Savola, and major advertising agencies

Sobia Siddique

Sarah Azzouni