| Macro market & consumer understanding: |
- Equity studies
- Gap identification
- Consumer lifestyle trends
- Habits & attitudes
- Corporate Social responsibility research
- CSR Global monitor licensees
|
| Concept Development: |
- Product testing
- Brand positioning
- Concept evaluation
- Packaging evaluation
|
| Communication / programme development: |
- Insight mining
- Adcept evaluation
- Advertising evaluation
- Add+impact licensees
|
| Performance indicators: |
- Equity studies
- Communication/programme effectiveness studies
- Customer satisfaction studies
- Mystery shopper
- Key measures tracking
|
| Workshops: |
- Workshops on brand positioning
- Workshops on consumer insight mining
- Workshops on research methodologies
- Experimental tools for generating brand experience opportunities
|
